The Best Ways to Add Papermotion to Wedding Packages


New Papermotion Partners consistently ask us  two questions…

“What is the best way to add Papermotion to my Packages?”

“How should I handle my existing bookings?”

Everyone has different types of customers and markets and we understand that there isn’t a one size fits all solution for how to use Papermotion. But we have learned from Partners what works and we wanted to share it with you. So let's jump in and answer these questions…

“What is the best way to add Papermotion to my Packages?

We suggest building one Papermotion into every level of your package and raising the prices of your packages slightly to absorb the cost. This has worked best for our Partners for the following reasons...

  1. Marketing Value: Papermotion in the hands of a happy client is the best word of mouth marketing referral tool you can have and it consistently generates new clients for our partners. When a happy client shows their wedding video to an engaged girlfriend, which happens more often with Papermotion, you will get referrals. The value of these referrals is often greater than trying to upsell Papermotion as an Add-on.  

  2. Differentiate from Competitors: When clients are considering who to work with the fact that you have something unique and novel like Papermotion as part of your package will stand out and help you sign clients.

  3. Customer Satisfaction: Clients just plain love having their event on a Papermotion. Higher client satisfaction leads to more glowing reviews on wedding wire and that is always a good thing.

  4. Other Upsell Options: Just because you include a Papermotion in your package doesn’t mean you miss the opportunity to upsell your clients. Our partners have had a lot of success upselling “Parent Packs”. Clients will often want to give it as a gift to their parents or grandparents. For the higher end markets we have even heard of people buying them as wedding gifts for guests or to send out as a wedding invitations!

Partners who have charged extra for DVD’s or USB thumb-drives in the past sometimes think of Papermotion as an add-on item, to upcharge. You can do this his but we recommend gifting at least one to the bride or else you will miss out on the marketing and referral value Papermotion creates for your business.

There is an important difference between Papermotion and the DVD/thumb-drives of yesteryear. A DVD/thumb-drive gets put in a drawer or closet while a Papermotion gets put on the table and passed around when friends visit. In a way Papermotion becomes a calling card for your business that your clients want to show off!

“How should I handle my existing bookings?”

If you can afford it we recommend adding Papermotions to your delivery as a gift because it generates so much good will with your clients. We recently got this client email from one of our Partners who gifted his client a Papermotion...

“I LOVE the Papermotion folder with our highlight video! I didn't even know something like that was possible. Working with you has been absolutely wonderful. I feel that in every aspect, from communication, to the day-of attention to detail, to the final product, you have really gone above and beyond! I was so worried about stretching the budget to include video, but it was the BEST decision I made!! I am already recommending you guys to everyone I know in CA, and I'll get our excellent reviews posted on Wedding Wire and The Knot this weekend as well. Please let me know if there is anything else we can do to help spread the word for you guys, because we just can't thank you enough.”  

Who wouldn’t want to be getting that type of email from their clients! If you have any questions let us know.

If you are looking to buy more Papermotions head over to